It’s bold, it’s bright, it’s dramatic and it’s strong. In fact, the new logo for Flowers by Colombia is just like the flowers it represents; bigger, brighter and stronger and exactly what the new campaign for flowers from Colombia is all about.
September saw the soft launch of the new PR campaign for the UK when the Flowers of Colombia team ‘took over’ Leeds Castle in Kent, England, often described as the ‘loveliest Castle in the in the world’.
Take the fashion capital of the world and add in hundreds of gorgeous flowers, plentiful coffee and a lot of salsa. Mix with a florist, top blogger and thousands of flower fans – including our Ambassador to France Federico Rengifo, and you have a unique event that took place in Paris, France back in October.
Pink is always a top seller but in Japan November 22nd sees pink take on a whole new meaning as they celebrate II FUFU-NO-HI, otherwise known Happily Married Day. Started nearly 30 years ago by the Japanese government to celebrate and encourage marriage the day uses flowers to recognise and appreciate the love of a couple.
He’s one of the most admired florists in the USA and with his own on line TV channel has thousands of followers. Who better to host a dedicated TV show about the Colombian flower industry than J Shwanke who’s new 12-part documentary Flowers of Colombia launched last month, with episode 2 going live this week.
There was no chance of anyone missing the Colombian group stand at this year’s IFTF in Holland. Big bold splashes of colour and a new display style meant busy foot flow from international buyers around the globe.