There was no chance of anyone missing the Colombian group stand at this year’s IFTF in Holland. Big bold splashes of colour and a new display style meant busy foot flow from international buyers around the globe.
The new look is all part of our innovative marketing strategy aimed at showing the diversity of Colombia; both as a country and a flower supplier.
Commenting on the campaign Augusto Solano, President of Asocolflores and a panellist at the World Floral Summit held at Royal Flora Holland said,
“The Colombian flower industry was born out of entrepreneurship and innovation and has made us the 2nd biggest exporter in the world. We want to continue that growth pattern by showing all our buyers; both current and future that the Colombian flower industry is constantly looking at how it can diversify and inspire to help everyone see growth.”
Participants in the 2017 Flowers of Colombia stand